Wednesday, May 14, 2008
social media....get in while the gettins good
WOW..MIMA event tonight was standing room only.
DUALITY REALITY: WHO CONTROLS SOCIAL MEDIA IN THE ENTERPRISE?
Members of the panel will include local experts who will talk about strategies for approaching, managing and deploying social media.
* Jim Cuene, Director, Interactive, General Mills
* Brad Smith, VP of eCommerce & Digital Marketing, Fingerhut Direct Marketing
* Gary Koelling, Creative Director, Social Technology, Best Buy
* Jason Kleckner, Manager, Information Architecture, Target Corporation
* Moderator: Michael Kraabel, Group Creative Director, Gage
Things of note..
1) Nobody has it figured out, yet everyone is convinced that you need to be in the conversation and using social media.
2) The question was asked about how do you track ROI in social media. Best buy guy "i hope they never figure out how to track ROI in social media" I have to agree with him. You can track conversations and sentiment, and you can track clicks to sale, but how do you put ROI on conversation?
DUALITY REALITY: WHO CONTROLS SOCIAL MEDIA IN THE ENTERPRISE?
Members of the panel will include local experts who will talk about strategies for approaching, managing and deploying social media.
* Jim Cuene, Director, Interactive, General Mills
* Brad Smith, VP of eCommerce & Digital Marketing, Fingerhut Direct Marketing
* Gary Koelling, Creative Director, Social Technology, Best Buy
* Jason Kleckner, Manager, Information Architecture, Target Corporation
* Moderator: Michael Kraabel, Group Creative Director, Gage
Things of note..
1) Nobody has it figured out, yet everyone is convinced that you need to be in the conversation and using social media.
2) The question was asked about how do you track ROI in social media. Best buy guy "i hope they never figure out how to track ROI in social media" I have to agree with him. You can track conversations and sentiment, and you can track clicks to sale, but how do you put ROI on conversation?
